Welcome To Guitar Hookup!

A Brief History of the Fender Guitar Company

Besides the Gibson Les Paul Guitar, there is probably no more renowned Electric Guitar than the Fender. The Fender Stratocaster and Fender Telecaster electrics are the company’s two most famous models and played by “rock gods” the world over (the Telecaster is especially favored by modern Country and Blues musicians, too), although Fender also makes steel string and classical guitars as well as bass guitars.

The Fender company also produces top of the line amplifiers.

Guitar players and makers began experimenting with amplification in the 1920s because the acoustic guitar’s sound in a jazz band was being totally swamped by the rest of the band. Eventually, in the 1940s, Leo Fender, an electronics expert and inventor from California, created the first instrument amplifiers to have built-in tone controls. However, Fender also understood that in order to fit in with modern music the guitar itself was going to need to be given a vastly greater range of tonal colors and sheer power. In 1951, Fender may have saved the guitar from oblivion in widely listened to music when he introduced his Fender Broadcaster, which was the forerunner to the Telecaster. In that same year Fender produced the electric Precision bass guitar.

In 1954, Fender emerged with what would become the most renowned rock ‘n’ roll guitar in history: the Stratocaster.

Unfortunately, in 1965 Leo Fender was in failing health and sold his company to the CBS corporation. Although CBS was able to put its giant marketing and advertising budget behind the Fender line of amps and guitars to make them the premier modern guitar music equipment, CBS also failed to actually comprehend music and musicians, and by 1973 the quality of the newly produced legendary Stratocasters was definitely sinking. Today’s Fender “Strat” collectors and players covet pre-1973 Strats, and even more they prize “pre-CBS” models.

With the Strat known for its exquisite tone, range of colors, and great action, in 1977 CBS added the five-way pickup selector switch to the Strat, giving the possible combination of pickup-use and the resulting tonal coloration even more variety, in hopes of keeping the Strat commercially competitive.

By the early 1980s, CBS/Fender began producing the “Squire” Strat, which is a deliberately second-rate and much less expensive version of the Stratocaster. The Squire was made in response to pricing competition from Japanese guitar makers.

In 1981, CBS took steps to try to re-invent Fender. William Schultz was selected as the new President of Fender and he and his assistants had a five-year business designed to focus heavily on R&D and advertising to take Fender back to the heights of the guitar world. However, by 1985 CBS was getting out of all non-broadcast media industries and with the help of some investors Schultz bought Fender from the giant corporation.

Having nothing but the patent and old Fender guitars in stock, eventually Bill Schultz built two new Fender manufacturing plants in Corona, California and Ensenada, Baja California, Mexico. The idea was to keep all manufacturing close to home to control quality and keep shipping costs down to make Fender more affordable. No more would Fenders be made by cheap labor in Japan.

Fender went on to acquire legendary Sunn amplification and its Lake Oswego, Oregon manufacturing plants in 1987, and in 1991 the company moved its headquarters from Corona to Scottsdale, Arizona. In 1995 Fender bought out the renowned Guild Guitar company and acquired its massive manufacturing plant in Westerly, Rhode Island.

Today Fender is back on top in the world of electric and acoustic guitars, bass guitars, and amplifiers. The company has facilities in California, Arizona, Tennessee, New York, Rhode Island, Ensenada, Baja California, Mexico; London, England; Dusseldorf, Germany; Suresnes, France; Brussels, Japan, Korea, and China.

2 PACKS – ADAGIO AntiRust Electric Guitar Strings 9-42 $12.56

2 PACKS – ADAGIO Titanium Electric Guitar Strings 10-46 $12.56

Washburn Dan Donegan Of Disturbed DD60 Electric Guitar (Blow out! Was $999.99) $399.99

1968 Vox Starstream XII electric guitar $2,199.00

Fender Deluxe Electric Guitar Gig Bag $39.99

Schecter Hellraiser C-1 FR Electric Guitar Black Cherry 886830344398 $719.20

Epiphone Wilshire Phant-O-Matic Electric Guitar Antique Ivory 886830348686 $399.20

50sets electric guitar steel string,nickel alloy wound $42.00

New black finish 6 string lap steel electric guitar as-is $69.00

Hamer EchoTone (ECO) “335 Style” Semi-Hollow Body Electric Guitar with Hard Case $399.99

NEW Fender Collector Baseball & 3 Sets 250R Medium Gauge Electric Guitar Strings $11.99

Schecter Omen-8 8 String Black Left Handed Electric Bass Guitar $360.00

Dean Dave Mustaine VMNT Signature Fear Flying V Electric Guitar with Case $599.99

New quilted maple top double neck electric guitar 12/6 red finish as-is $299.00

Tech 21 Trademark 60 TM-60 Electric Guitar Amplifier 1×12 112 $340.00

Fender Squier Standard Electric Guitar – Red with soft case $145.00

Line 6 Pod XT Multi-Effects Electric Guitar Effect Pedal $77.60

New Crescent WHITE Electric Guitar+ACC FREE Digital Tuner $74.99

Ibanez RGA42FM RGA Series Flamed Maple Top Electric Guitar List $482 $287.60

B.C. Rich ASM Pro Electric Guitar w/ Floyd Rose 1000 EMG HH Black Cherry Burst $799.99

Godin 5th Ave Uptown Semi-Hollow Electric Guitar Black $1,329.00

Harmonia Thinbody Acoustic Electric Guitar Natural $147.00

Hannah Montana Washburn Disney Electric Guitar Hanna $69.95

Gibson Les Paul Standard Traditional Plus Electric Guitar Chicago Blue $2,000.13

Softest Ever Rob Nelson Reversible Buffalo Black Leather Electric Guitar Strap $99.00

B.C. Rich ASM 1 Electric Guitar Pearl Black 886830342042 $127.99

Fender T-Bucket 200CE Folk Acoustic-Electric Guitar Trans Black 886830342639 $239.99

Kramer Assault 220 Plus Electric Guitar With EMG 81 85’s in Ebony LIST $1000 $497.60

Fender American Deluxe Stratocaster Electric Guitar Tungsten 886830344299 $1,023.99

Marvel 3/4 Electric Guitar – Wolverine $99.99

G&L Legacy Electric Guitar with Tinted Maple Neck Blonde 886830334801 $1,020.00

HIGH QUALITY ABALONE & WHITE MOP INLAY SOLIDWOOD MAHOGANY ELECTRIC GUITAR 1131 $0.99

PLANET INLAY SOLIDWOOD BUBINGA 6 STRINGS ELECTRIC GUITAR 1090 $0.99

Hello Kitty Mini Electric Guitar $450.00

Johnson Electric Guitar with 3 Pick-ups FREE SHIPPING $99.99

ESP LTD KH-502 KIRK HAMMET METALLICA ELECTRIC GUITAR NECK THRU SKULL INLAYS $0.99

3in1 LCD Acoustic Electric Bass Guitar Tuner Generator Metronome Chromatic $12.99

3in1 LCD Acoustic Electric Bass Guitar Tuner Generator Metronome Chromatic 440Hz $12.99

Softest Yet Rob Nelson Reversible Buffalo Leather Acoustic Electric Guitar Strap $99.00

3in1 LCD Acoustic Electric Bass Guitar Tuner Generator Metronome Chromatic $12.99

SOLIDWOOD ALDER KOREA HARDWARE ELECTRIC 6 STRINGS GUITAR 1122 $0.99

Fender Deluxe Electric Bass Guitar Gig Bag Tweed Black $34.95

Martin 2011 HD28MP-E HD-28 Madagascar Acoustic*ELECTRIC* Guitar Used 1hr Perfect $3,297.61

SEYMOUR DUNCAN SH-11 CHROME HUMBUCKING ELECTRIC GUITAR PICKUP USED $29.00

EARWIG Headphone Amp for electric bass & guitar $29.00

Vintage Madeira A-18 Acoustic-Electric Guitar $0.99

NEW BLACK LACE HUMBUCKER NECK ELECTRIC GUITAR PICKUP $19.00

NEW BLACK LACE HUMBUCKER BRIDGE ELECTRIC GUITAR PICKUP $19.00

OVATION TORNADO ELECTRIC GUITAR VINTAGE 1960′S WITH CASE $9.99

LACE ALUMITONE ELECTRIC GUITAR HUMBUCKING PICKUP $29.00

2009 PRS SE Singlecut Korina Electric Guitar – Single Cutaway Paul Reed Smith $399.00

Saga HT-10 PS Style Electric Guitar Kit $185.47

DIMARZIO PHWB5BKL HUMBUCKING ELECTRIC GUITAR PICKUP B5 FOR PARKER GUITAR $29.00

1 Set Ernie Ball Super Slinky Electric Guitar Strings $5.99

3 Sets Ernie Ball Super Slinky Electric Guitar Strings $17.99

Crescent NEW BLUEBURS Electric Guitar+15w Amplifier+ACC+ Electric Digital Tuner $109.99

Peavey Vypyr Stagepack Electric Guitar in Blood Red $299.99

Your Name Peronsalized Rob Nelson USA Custom Leather Electric Bass Guitar Strap $199.00

New Hannah Montana Electric Guitar & Amp Beginner Pack $89.95

2009 PRS SE Korina One Paul Reed Smith Electric Guitar $389.00

GIBSON 1981 LES PAUL ELECTRIC GUITAR XR-1 VINTAGE GOLD METALLIC BURST $950.00

Rotosound RH9 Orange Nickel Light Top / Reg Bottom Electric Guitar Strings $7.50

3 Sets Ernie Ball Cobalt Super Slinky Electric Guitar Strings 9 – 42 $27.99

1 Set Ernie Ball Cobalt Super Slinky Electric Guitar Strings 9-42 $9.49

Your Name Peronsalized Rob Nelson USA Made Custom Leather Electric Guitar Strap $199.00

*BRAND NEW* Fender Road Worn Player Stratocaster Electric Guitar with Gig Bag $873.43

NEW Crescent RED METALLIC Electric Bass Guitar Combo+Strap+Gigbag+15w AMP! $134.99

Peavey Rockmaster PTX5 Electric Guitar Bundle w/ Amp $49.99

Vintage Harmony / Barcley Sunburst Electric Guitar Bobkat $75.00

Ibanez AEG20E Acoustic Electric Guitar With A Flamed Sycamore Top $300.00

3 Sets Ernie Ball Cobalt Slinky Electric Guitar Strings $27.99

1 Set Ernie Ball Cobalt Slinky Electric Guitar Strings $9.49

SNAP JACK 20FT ELECTRIC GUITAR CABLE/LEAD!! BARGAIN!!RA $23.69

NEW Crescent NATURAL Electric Acoustic Guitar+STAND $99.69

EPIPHONE LES PAUL STANDARD LIMITED EDITION CUSTOM SHOP ELECTRIC GUITAR $359.00

Breedlove C20/SRE Acoustic Electric Guitar With LR Baggs Dual Source Pickup $1,299.00

D’Addario EXL110 Regular Light Electric Guitar Strings $4.99

New KGB-7 Deluxe Electric Guitar Gig Bag Case $29.99

New StageLine GS121 Guitar Stand Electric Acoustic Bass $10.99

New Crescent ZEBRA Electric Guitar + Accessories & FREE Guitar Stand! $74.99

Guitar Research JX17NL Lefty Eddie Durham Hollow Body Electric Guitar (Natural) $300.00

Rickenbacker 660 Fireglo Electric Guitar w/case $2,099.00

Gretsch Electric Guitar Switch Tips Set of 2 Gold NEW $7.95

MINISTAR LESTAR TRAVEL LIGHT WEIGHT ELECTRIC 2 HUMBUCKER GUITAR $85.00

Adjustable Nylon Electric Acoustic Guitar Bass Strap $1.00

Fender Artist Series Mark Knopfler Stratocaster Electric Guitar Hot Rod Red $1,391.99

Laguna LE300 Electric Guitar Antique Vintage Burst Rosewood Fretboard $304.49

Fender T-Bucket 200CE Folk Acoustic-Electric Guitar Trans Black 886830348839 $239.99

Jackson USA RR1 Randy Rhoads Select Series Electric Guitar Black $2,174.99

NEW METALLIC BLUE BEAUTY STRAT STYLE 1/2 SIZE JR CHILD 32″ ELECTRIC GUITAR $94.95

10 sets of D’Addario ESXL110 Steinberger Double Ball End Electric Guitar Strings $85.00

PARKER ELECTRIC GUITAR CUSTOM SHOP USA MADE SPRING STRING TENSION BAR 11 GAUGE $27.00

Brand New First Act Electric Guitar ME1972. ROCK YOUR WORLD $49.00

Hot Pink Stratocaster Electric Guitar $149.99

3 ON A SIDE GOLD AND EBONY ELECTRIC OR ACOUSTIC GUITAR MACHINE HEADS $19.00

CARVIN X100B SERIES1V 100W 2 CHANNEL ELECTRIC GUITAR AMP HEAD NEW $499.99

Charvel by Jackson Electric Guitar $250.00

portable RED Quick Change Clamp Key Capo for electric or Acoustic Guitar sum BDJ $0.75

Taylor SB-1S Solidbody Electric Guitar $999.00

ESP LTD Deluxe EC-1000 FR Electric Guitar See Thru Black Cherry 886830337024 $759.20